The speciality is aimed at preparing specialists for work in the field of sales activities in business organizations by providing knowledge and skills to develop strategies and tactical sales activities, sales organizations, sales areas management, modelling, stimulation and analysis of sales, personal sales and the implementation of specialised software and e-commerce tools.
“Sales Management and Merchandising” Master’s degree programme graduates gain access to wide employment possibilities in the field of sales in our country and abroad, in different areas of the industrial production, services, construction, trade and tourism industrial sectors.